December 1st, 2011 - Ideas Series: Part 3 - Bringing it to Market

Ideas Series: Part 3 - Bringing it to Market
Thursday, December 1st, 2011
5:15pm - 7:15pm
Membertou Trade & Convention Centre (map)

Click here to listen to a podcast of the event below that happened on Thursday, December 1st, 2011 at Membertou Trade & Convention Centre.

The December TecSocial is the final installment of our three part "Ideas Series".  In the series opener in October we explored "Getting a Great Idea", in November we examined "Building an Idea" , and now we'll talk about "Bringing it to Market".  For each part of the series an experienced panel has been assembled to share their experiences and allow us to dive deep into their knowledge base.Cape Breton County Economic Development Authority

If you missed Part 1 an audio podcast is available here

If you missed Part 2 an audio podcast is available here.

In our past sessions we got a great understanding of where great ideas come from and how we develop the idea into a product or even a business.  So the next logical question is:  How do you sell it?  Our panel will share how they take those "little piggies to market".  We'll talk about various aspects of selling including:  what's important to know and what's not so important, understanding the customer, knowing your value proposition, knowing your unique selling proposition, the importance of the right price, what's different from product vs. service, where does cloud based software fit? Our panel has truly been there and done it, they've sold a wide variety of products and services and have agreed to share some of their wisdom and secrets to their success.

Our panel for December - Bringing it to Market, includes the following people:

Laird Wilton - Marcato Digital Solutions Inc. - Born and raised in Glace Bay, Laird is currently Vice President of Sales at Marcato Digital Solutions. A BBA grad of StFX University, he's been a Professional Recruiter, a Salesperson, and a Director of Business Development.  Armed with over a decade of experience in the technology sector, Laird is now channeling his inner band geek and love for festivals and music to help Marcato get “to the next level”. He is a proud Cape Bretoner that will tell anyone that asks (or doesn’t ask for that matter) that he truly believes he’s living a charmed life here with his wife, 3 kids and family.

Richard Lorway - MediaSpark Inc. - Richard has experiences in the trenches of the entertainment, software development, and multimedia industries in the areas of television production and business development.  He is known for his strengths in project management, content development, strategic and tactical marketing, writing, and communications skills. He has extensive experience leading teams of creative and motivated individuals working to tight deadlines in organizations such as MEDIA fusion, Helix Digital and MediaSpark.

Kevin McCormack - V-DOCS - Kevin is a business development specialist with broad experience in taking technology products to market. While his primary focus has been on International Enterprise Sales, he has a proven track record in marketing, and building channels. Currently, he is the Vice President of Enterprise Sales for Master Merchant Systems / V-Docs of Dartmouth, where he is focused on Tier 1 Telco’s worldwide.

TecSocial is a monthly meeting for those with an interest in technology and entrepreneurship. It's free and all are welcome to attend. Appetizers (limited quantites) and door prizes are provided by this month's sponsor, Cape Breton County Economic Development Authority.